Introduction

Marketing Management focuses on the delivery of value and benefits to consumers. It uses communication, distribution and pricing strategies to deliver goods, services, ideas and benefits to consumers when and where they want it. It involves building long-term, mutually rewarding relationships. To be successful marketers must constantly adapt their offerings to changes in the external environment.

General

Full-time lectures run from 08:00 – 17:00 Monday – Friday. External examinations are written at the end of the N4, N5 and N6 courses, during June and November of each year. The pass mark is 40% per subject. A 40% semester mark must be obtained to gain access to the examinations.

Career Opportunities

  • Advertising & promotional industry
  • Consumer Behaviour Analyst, Distribution Officer
  • Marketing Consultant
  • Marketing Manager of small companies
  • Marketing Researcher, Product Planner
  • Public Relations Practitioner
  • Sales Representative

Admission Requirements

Grade 12 or equivalent

N4

Curriculum

  • Marketing Management
  • Computer Practice
  • Entrepreneurship & Business Management
  • Management Communication

N5

Curriculum

  • Marketing Management
  • Computer Practice
  • Entrepreneurship & Business Management
  • Sales Management

N6

Curriculum

  • Marketing Communication
  • Marketing Research
  • Marketing and Sales
MARKETING MANAGEMENT - National Diploma

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